Did you know that Japan is home to one of the world’s largest populations of people living beyond 70, often with skin that looks decades younger than their age? According to demographic data, Japan consistently ranks among the top countries for longevity, and many experts believe that their cultural lifestyle, diet, and skincare rituals play a big role. If you’ve ever wondered how Japanese women and men maintain such smooth, glowing complexions well into their golden years, you’re about to discover the secrets.
This article will take you on a journey into traditional Japanese wisdom combined with modern insights. You’ll uncover eight clever techniques that the Japanese have practiced for generations to naturally support skin health and reduce the visible signs of aging. From diet and lifestyle to time-honored beauty rituals, these secrets are simple, practical, and surprisingly easy to incorporate into your own daily routine. By the end, you’ll know not only what they do differently but also how you can apply these age-defying habits at home.

1. The Art of Green Tea: An Antioxidant Powerhouse
Green tea, or ocha, is more than just a refreshing drink in Japan. It’s a centuries-old ritual, celebrated for its calming effect and health benefits. Rich in catechins—powerful antioxidants—green tea is believed to help protect the skin from oxidative stress caused by environmental damage.
Japanese elders often drink multiple cups a day, and many also apply green tea extracts topically through masks or skincare products. Studies suggest that these antioxidants may help reduce inflammation and support collagen health, both of which are critical for maintaining youthful skin.
Practical tip: Swap your afternoon coffee for a cup of matcha. Matcha powder is particularly potent because you consume the whole leaf, making it far richer in antioxidants than regular steeped tea.
2. Embracing a Seaweed-Rich Diet

Seaweed, known locally as nori, wakame, and kombu, is a staple of the Japanese diet. Beyond being a low-calorie superfood, seaweed contains minerals such as iodine, calcium, magnesium, and iron, as well as vitamins A, C, E, and K.
These nutrients are thought to nourish the skin from within, supporting elasticity and hydration. Seaweed is also a natural source of polysaccharides, which help maintain moisture balance. That’s one reason why Japanese skin often appears plump and resilient, even in older age.
Practical tip: Add sheets of nori to your snacks or toss wakame into miso soup. You can also find seaweed powders to sprinkle over rice or salads for a beauty-boosting twist.
Type of Seaweed | Key Nutrients | How to Use |
---|---|---|
Nori | Vitamin C, protein | Sushi rolls, rice snacks |
Wakame | Magnesium, calcium | Miso soup, salads |
Kombu | Iodine, fiber | Broths, soups |
3. The Gentle Ritual of Facial Massage
In Japan, skincare is not just about applying creams but also about stimulating the skin naturally. The technique of lymphatic facial massage is widely practiced. This method gently encourages circulation, helping to reduce puffiness and improve skin tone.

Women often perform these massages daily using natural oils like camellia or rice bran oil. The goal is not only beauty but also relaxation—a holistic approach that connects mind and body.
Practical tip: Spend five minutes each night massaging your face in upward and outward motions. Focus on areas prone to sagging, such as the cheeks and jawline. You’ll notice your skin feels firmer and more refreshed over time.
4. Fermented Foods for Gut and Skin Health
Fermentation is deeply woven into Japanese cuisine. Foods like miso, natto, and pickled vegetables are rich in probiotics, which are believed to support gut health. Modern research suggests that a balanced gut microbiome plays a role in reducing skin issues like dullness, dryness, and sensitivity.
Probiotic-rich foods may also indirectly influence wrinkle formation by supporting nutrient absorption and reducing inflammation. Many Japanese centenarians credit their lifelong consumption of fermented foods for both their vitality and youthful skin.
Practical tip: Start small by adding a tablespoon of miso to warm water (not boiling, to preserve probiotics) for a soothing drink.
5. Sun Protection as a Daily Habit

One of the most striking cultural habits in Japan is the consistent use of sun protection. Unlike in some Western cultures where tanning is popular, Japanese people often value pale, even-toned skin. Wide-brimmed hats, parasols, and high-SPF sunscreens are part of daily life.
This habit minimizes cumulative sun damage, which is the number one cause of premature wrinkles. In fact, dermatologists note that up to 80% of visible aging signs are linked to UV exposure.
Practical tip: Apply sunscreen daily, even on cloudy days or when indoors near windows. Make it as routine as brushing your teeth.
6. Bathing Rituals: The Onsen and Skin Renewal
Bathing is more than cleansing in Japan—it’s a restorative ritual. Hot springs, or onsen, are rich in minerals like sulfur, silica, and magnesium, which are believed to soften the skin and promote relaxation.
Even at home, the practice of soaking in a warm bath at night is common. This not only relaxes the muscles but also opens pores, allowing for better absorption of moisturizers afterward. The calming effect of a bath can also reduce stress, which is another factor in skin aging.
Practical tip: Create a Japanese-style bath experience by adding Epsom salts or a few drops of essential oils to your tub.
7. A Simple but Effective Skincare Routine
Unlike complex 10-step regimens, traditional Japanese skincare emphasizes simplicity, consistency, and quality. Cleansing, hydrating, and protecting are the three pillars. Rice water, camellia oil, and natural essences are commonly used for their gentle yet effective properties.

Japanese women also tend to layer lightweight products rather than heavy creams, allowing the skin to breathe while staying hydrated. This routine nurtures the skin barrier without overwhelming it.
Practical tip: Focus on consistency rather than product count. A good cleanser, toner, serum, and sunscreen are more than enough if used daily.
8. Mindful Living and Stress Management
Finally, the Japanese philosophy of ikigai—a sense of purpose—plays a subtle but powerful role in maintaining youthfulness. Stress is one of the silent contributors to premature aging, affecting hormones, sleep, and even collagen production.
Japanese culture encourages mindfulness, community connection, and purposeful living. These lifestyle habits may explain why many elders not only look younger but also carry an air of calm vitality.
Practical tip: Incorporate mindfulness into your routine—whether through meditation, journaling, or simply enjoying tea without distractions.
Conclusion
Japanese women and men over 70 continue to inspire the world with their smooth, radiant skin and graceful aging. Their secrets are not about expensive treatments but about daily habits—nourishing foods, gentle rituals, and mindful living.
Frequently Asked Questions
Do these habits guarantee wrinkle-free skin?
No. Genetics, environment, and personal health all play a role. These practices may help support skin health but cannot eliminate wrinkles entirely.
Can I start these habits later in life?
Yes. It’s never too late to improve your lifestyle and skincare routine. Even small changes can make a visible difference over time.
Are these practices safe for everyone?
Generally yes, but always consult a healthcare professional if you have medical conditions or sensitivities before changing diet or skincare routines.
Disclaimer: This article is for informational purposes only and does not replace professional medical advice. Always consult with a qualified healthcare provider for concerns about your skin or overall health.